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【official website】why are more and more dealers starting to flee big brands?-凯时娱乐ks

release time:2019-02-11
in the early days, distributors yearned for big brands. who didn't want to represent a big brand? it is easy for large brands to enter into the channels, have a certain voice in negotiations with township distributors, and have a large sales volume, so they can quickly establish outlet channels. in addition, the agency of large brands can improve their management ability, with the help of manufacturers can standardize their own market, management, marketing and other standards, make their market more standardized and controllable, and make money easier.
 
in recent years, the economic situation is not good, the sales task of manufacturers has not decreased with the changes of the market, but increased year by year. pressing has become a necessary lesson for manufacturers. it's no surprise that the task and market are separated from the industry. acting for large brands has gradually become a headache for dealers. the consumption decline caused by the financial crisis and the credit crisis caused by some brands are becoming the accelerator of shuffling in low-speed industries.
 
acting for large brands is gradually becoming a chicken rib. it's a pity to give up, but tired to give up.
 
acting for a large brand to a dealer's financial strength, team strength, market development ability, the test is very big.
 
distributors need a lot of liquidity, and capital invested in goods may not be able to earn some return. there are many products of big brands, such as cow hair. although the brand is well-known, because of the long product line, too many single products, lack of high-quality star products, the market competitiveness is declining gradually, the products are laid down for sale, the large-date goods are constantly replaced, price reduction and promotion, the profit of distributors is declining gradually, and the loss is numerous.
 
the meager profits and the early market are incomparable. the employer earns less, the salary of outstanding talents can't keep up with them, and good talents can't be recruited. the overall quality of management team is low. in addition to heavy tasks, high costs and high turnover rate of employees, the hard-to-train talents quickly drained, and even become competitors. big brand manufacturers are very strict with themselves and the ability of the team can not keep up with the time, the boss can only go up on his own, the ability of the boss is getting stronger and stronger, more and more depressed, more and more tired, complaining about nobody under his staff.
 
the vicious sequelae of extrusion competition caused by consumption depression is prominent. in order to seize the market, some large companies constantly introduce new products, increase the intensity of market advertising, and develop more high-quality and low-cost products. individual big manufacturers crazily sub-brand, according to the truth, sub-brand high school and low three enough, but when the brand has changed into n, sales have been improved, temporarily tasted the sweetness, it played a leading elder brother's effect! next, another leading company will soon have n brands (n > 4). this kind of suicidal speculation, which is desperate for quick return of funds to distributors, spreads rapidly in the fast-food industry.
 
small and medium-sized manufacturers have to survive. they have to do their best to kill the bleeding road. low prices, shanzhai, fake goods, market competition is white-edged. either you die or i live. more and more products are dusty and unsold in terminal distributors, and distributors dare not push them. acting for large brands, the market needs to sink further, and more products need to be driven by sales. in the face of new market changes, previous experience suddenly failed. with the popularity of e-commerce and micro-businesses, more convenient access to information, newer products, cooler packaging and more centralized marketing methods emerge in endlessly. dealers, with three heads and six arms, will feel overwhelmed and painful.

in 2018, only 16% of distributors felt their business was ok. when it comes to bad business, almost everyone agrees.
 
this is the reality before us. the overwhelming economic crisis on the internet has spread madness in the dealer circle, just because it touched me and revealed the real situation.
 
advising the majority of brand manufacturers, cherish their dealer friends. without them, your brand is still a small one. it is hundreds of dealers who have set up your brand to help you win the market and lay a solid foundation. it is the distributor who unloads goods at night, delivers goods during the day, pulls back the goods for a lot of money, and sells the silver on credit, delivers goods hard, sells goods and urges money. busy family can not take care of, children can not take care of, the wife also has no time to care about... day and night for many years to adhere to, only then has the brand foundation, brand awareness, market share.
 
pressing can be done. please press the goods scientifically according to the distributor's sales schedule. don't press the goods blindly. not to mention that all new products are pressured on distributors. you can let distributors try out, but there must be a degree, do not in order to promote a new product that does not flow into the market, the distributor's funds are exhausted, and ultimately no money to market, no mind to brand.
 
market policy should not change from one salesman to another, so that the brand has become a synonym for dishonesty. not to mention a chess game of national policy, each region should adjust appropriately according to the actual situation, and each county should be treated as a country to operate, rather than indiscriminately commanding, blind commanding, let alone ignore the feedback of distributors, miss the feedback of distributors, and may lose the market. competitors are attacking at any time. we should not stay in the brand ivory tower.
 
r&d personnel must go to the market more, know more about the front line, do not do some seemingly good new products, the result is divorced from the masses, not grounded gas, become chicken ribs.
 
cherish the hard-won brand, but also cherish the distributors who have been quietly supporting our brand hard work. do not change distributors casually, do not take away the distributor's agent right casually, distributors work hard in the market, a salesman will change distributors if he looks unhappy. where is the friendship of the manufacturers? where is morality? where is the business road?
 
brand is not only the trust of product quality to consumers, but also the trust of dealer friends to the management of manufacturers and the credibility of manufacturers.

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